Recommendation letters have long been a core component of the MBA application. But with the rise of AI, there’s been a noticeable shift—more letters are starting to sound generic, templated, and increasingly interchangeable. Even so, whether a school requires one letter or two, AdComs still agree that recommendation letters play a meaningful role in the application. So the question becomes: what is that role today—and how do you make sure your recommendation letter actually s

Every consultation call I take, while prospective clients worry about test scores, GPAs, or years of experience, I focus on hearing their story: why they want an MBA, what programs interest them, who they hope to be with an MBA, and how their experiences tie to this vision. Because while numbers are important, personal brand is what makes an applicant stand out. What Personal Branding Really Means in the Application process Your personal brand isn’t a logo or LinkedIn headlin

Please note this post was originally written September 2025 - updates made in June 2026 are noted with a * In the last year, everyone in the MBA Admissions world, including yours truly, is talking about AI. We all know that applicants are increasingly using AI in their application process, whether it's writing entire drafts of the essay or just a polish on the resume. And while most AdComm are "okay" with it, knowing that AI is here to stay, AdComm still hopes to know the app

Applying to a top MBA program? With admit rates often under 15%, even tiny mistakes can cost you a spot. That’s why self-editing isn’t enough. No matter how strong a writer you are, once you’ve lived inside your own essays for weeks, you’ll miss things—logic gaps, awkward phrasing, even tone mismatches. After weeks of working on your essays, you’re simply too close to the material. You know what you meant to say, but that doesn’t guarantee the AdComm will read it the same wa

It's mid August and if you're planning on applying for R1 you're probably freaking out a bit, but don't worry, take a deep breath, we got this. You can still submit high-quality applications if you focus on what truly matters and prioritizing the programs that fit you. Here's a streamlined checklist to help you prioritize wisely and make every week count. Decide on your top 2-3 programs - At this stage, applying to 5+ schools for R1 isn’t realistic. Focus on 2–3 programs—ide

Happy World Health Innovation Day! Healthcare management is no longer a niche—it’s a rapidly growing field of interest among MBA...

The MBA application essays—and the Statement of Purpose for Master’s applicants—are one of the most critical parts of the application process. Beyond your test scores and résumé, the essays are the part you still have control over right now, and they’re your key opportunity to shape the story the admissions committee will hear about you. A lot of applicants assume that you need a “tragic” personal story or a long list of extracurriculars to stand out, but that’s a misconcepti

Happy AI Appreciation Day! Though with how often we talk about it these days… maybe it’s more like AI Appreciation Year? 😅 Despite early resistance, AI has become integrated into how we work, think—and yes, even apply to business school. MBA programs are rapidly adapting their admissions processes and offerings to stay ahead. So today’s guide explores the evolving role of AI in MBA applications. 🤖 The AI Dilemma in Applications Here’s the awkward truth about AI: most progra

MBA Application Guide for Summer 2025, including an analysis of 2025 trends

Today, June 5th, is World Environment Day —a perfect reminder that business can’t ignore the planet. The good news? ESG (Environmental,...

Note: This article was originally written in 2025 and updated as of June 2026. For those considering applying to a Master’s or MBA program, this is typically the time of year when standardized testing becomes real. Whether you’re just starting or already deep into studying, I want to share how to approach the GMAT/GRE more strategically—based on my experience as a former standardized test tutor and someone who self-studied to the 95th percentile on the GMAT. If you want a ful

Round 2 deadlines usually land around the first week of January, and for some reason, R2 always feels more stressful. Maybe it’s the “last chance” pressure for international students, or the fact that it coincides with the end-of-year holidays… whatever it is, time flies. The good news? With proper planning and a clear timeline, you can mitigate a lot of that stress. Here’s my recommended approach for R2 applications: If applying to 5 schools: Start as early as September, and

Round 1 and Round 2 attract different types of applicants, so if you’re applying in Round 2, your approach should reflect that. Let’s break down what admissions is looking for: Applicant Profiles by Round Round 1: Typically draws highly prepared, well-rounded applicants with strong GMAT/GRE scores, academics, and experiences. Admissions expects top-tier qualifications. Scholarships also tend to be more generous in this round Round 2: Still attracts high-caliber candidates, bu

If you’re deciding whether to apply Round 2 this year or wait for Round 1 next year, it helps to understand the trade-offs. Here’s a...

5 Reasons why ChatGPT or AI isn't going to write you a successful MBA application essay or Masters Statement of Purpose (SOP)

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Start of summer, aka the start of MBA Application season!

Note: This article was originally written in 2023 and updated as of June 2026. The GMAT has long been the flagship standardized test for MBA admissions. While no one enjoys taking standardized tests—especially one as challenging as the GMAT—it has traditionally served as a key way for candidates to demonstrate academic readiness and competitiveness. This is particularly true for international applicants and those with weaker academic backgrounds. However, over the past few ye

With a program in mind and the basic steps towards completing your application, it’s now time to consider other factors that may help...

Now that you’re equipped with the basic steps on how to apply it’s time to think about the program itself as in which program should you...