When AI first became widely used in MBA applications, I wrote a piece cautioning applicants about relying on it too heavily for essay writing. At the time, many schools were still reacting quickly—some even introducing early restrictions around AI use. Two years later, the landscape has evolved significantly. Current AI Usage Policies and Application Changes Based on discussions with AdCom during this year’s AIGAC Conference, the current reality is this: schools no longer ass

Every consultation call I take, while prospective clients worry about test scores, GPAs, or years of experience, I focus on hearing their story: why they want an MBA, what programs interest them, who they hope to be with an MBA, and how their experiences tie to this vision. Because while numbers are important, personal brand is what makes an applicant stand out. What Personal Branding Really Means in the Application process Your personal brand isn’t a logo or LinkedIn headlin

Happy AI Appreciation Day! Though with how often we talk about it these days… maybe it’s more like AI Appreciation Year? 😅 Despite early resistance, AI has become integrated into how we work, think—and yes, even apply to business school. MBA programs are rapidly adapting their admissions processes and offerings to stay ahead. So today’s guide explores the evolving role of AI in MBA applications. 🤖 The AI Dilemma in Applications Here’s the awkward truth about AI: most progra